Pasadena corporate event

One of the best ways to enhance company culture is through corporate events. These events enable company staff, clients and stakeholders to interact and have time to know each other outside the office. Altadena Town and Country Club hosts corporate events in Pasadena for large audiences as well as smaller retreats and parties.

What is a corporate event?

As the name suggests, corporate events are hospitality and social activities that are organized or funded by corporations or business entities.

Corporate events are often hosted for employees, stakeholders, board members, clients, and potential customers. There are many reasons why corporations host corporate events including educating, rewarding, collaborating, marking milestones, and celebrating.

How do I plan a corporate event?

The first step towards planning a corporate event is choosing a strategic location. The location should have the right ambiance for a corporate event, and it should make your guests feel comfortable. Whether you need a traditional ballroom or a contemporary art gallery, Altadena Town and Country Club provides an excellent location for a corporate event in Pasadena.

Align the goals of your clients with the activities of the corporate event. The purpose of a corporate event varies depending on the type of corporate event. For instance, the goal of product launches is to gain exposure while that of employee appreciation events is to have fun and memorable experiences.

Establish connections with our corporate event planners. The people who work on your corporate event significantly determine its success. Whether you want a product launch event or a business meeting, our planners know just what to do to make it succeed.

Finally, promote your corporate event using social media and other marketing tools. The promotion can be done before and during the event. Consider inviting media personalities for additional exposure and publicity.

What are corporate event ideas?

There are many exciting and creative corporate event ideas that you can incorporate on your next employee retreat.

Some fun corporate event ideas include company picnics, ball games, winemaking or winery tours, boat cruises or dinner. Whatever you decide to do during your corporate event, be sure to consider your employee demographics when planning a corporate event. 

You may also have a pay it forward corporate event to allow your employees to do charitable work. This type of corporate event encourages employees to participate in philanthropic activities.

Examples of charitable corporate events include working at a food pantry or soup kitchen and serving at day programs for underprivileged children.

You can also have team building corporate events if the goal is to encourage employees to work together towards a common goal. Some ideas for a team building corporate event include room escape games, scavenger hunts, and laser tags.

Room escape games involve using clues, puzzles and hidden objects to solve problems or unlock a door. Laser tag is a game full of adrenaline and lots of competition. Scavenger hunts are ideal for outdoor venues where employees work in groups to decipher clues that lead to lunch or dinner as the final destination.

Planning for a corporate event can be quite challenging. Call us today to help you with the best ideas and venue for your corporate event.